› Strong growth even in times of crisis (e.g. today´s explosion in sales of safes, +35% in one month).
› Successful sales of AT&T low cost security offer in the USA (more than 2 millions subscribers).
Home automation market is rocketing (next field of development for new products after mobility and automotive sectors now well-targeted). This is the next target for MNOs and other Service Providers such as Utilities, Insurance...
› Based on basic market study (June 2009), here are the seven primary services needed by people:
- Auto-surveillance of the house,
- Technical Auto-surveillance,
- Management of the Urgencies,
- Energy saving mode,
- Optimization of energy at Home,
- Alert on Water consumption,
- Alert on Energy consumption.
› 92% of European people are not equipped with alarms (vs. 75% in the USA) (because remote monitoring is seen as expensive: between 30€ and 50€ /month).
› 65% of people wants to have a fully integrated solution : Security, Home Automation, Energy Management (basic study).
Security can be the Trojan horse for addressing
other wanted services in Energy and Comfort areas.
| Pestel Analysis | |
| Political | › Smart Meters politic from French government and more generally from Europe, › 2014: EU standard for smart metering, not defined yet – deployment in 2016. › Budgets granted at European level in order to lower consumption (and increase renewable energy production). |
| Economic | › Cost reduction policies (impact or economical crisis), › Cheaper hardware components, › Cheaper network access. |
| Social | › Aging demography, › Insecurity (a robbery every 2 minutes in France), › Social Networks widely spread. |
| Technological | › Connectivity everywhere, › Ubiquity of information and data, › Mobility. |
| Ecological | › Energy saving, › Global ecological concerns. |
| Legal | › Smart meters will be compulsory for new houses in France from 1st of January 2012, › Smoke detectors will be compulsory for new houses in France from 1st of January 2012. |