› Strong growth even in times of crisis (e.g. today´s explosion in sales of safes, +35% in one month).
› Successful sales of AT&T low cost security offer in the USA (more than 2 millions subscribers).
Home automation market is rocketing (next field of development for new products after mobility and automotive sectors now well-targeted). This is the next target for MNOs and other Service Providers such as Utilities, Insurance...
› Based on basic market study (June 2009), here are the seven primary services needed by people:
- Auto-surveillance of the house,
- Technical Auto-surveillance,
- Management of the Urgencies,
- Energy saving mode,
- Optimization of energy at Home,
- Alert on Water consumption,
- Alert on Energy consumption.
› 92% of European people are not equipped with alarms (vs. 75% in the USA) (because remote monitoring is seen as expensive: between 30€ and 50€ /month).
› 65% of people wants to have a fully integrated solution : Security, Home Automation, Energy Management (basic study).
Security can be the Trojan horse for addressing
other wanted services in Energy and Comfort areas.
|Political||› Smart Meters politic from French government and more generally from Europe,
› 2014: EU standard for smart metering, not defined yet – deployment in 2016.
› Budgets granted at European level in order to lower consumption (and increase renewable energy production).
|Economic||› Cost reduction policies (impact or economical crisis),
› Cheaper hardware components,
› Cheaper network access.
|Social||› Aging demography,
› Insecurity (a robbery every 2 minutes in France),
› Social Networks widely spread.
|Technological||› Connectivity everywhere,
› Ubiquity of information and data,
|Ecological||› Energy saving,
› Global ecological concerns.
|Legal||› Smart meters will be compulsory for new houses in France from 1st of January 2012,
› Smoke detectors will be compulsory for new houses in France from 1st of January 2012.